Privacy and Cookie Policy

Privacy Policy Notice

The policy: This privacy policy notice is for this website; [] and served by K9 Wild Ltd ta Inner Wolf, Unit 9 Wistow Rural entre, Kibworth Road, Wistow, Leics. LE8 0QF, UK Co. 8301083] and governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing / using this website.

Policy key definitions:

"I", "our", "us", or "we" refer to the business, [Business name & other trading names].
"you", "the user" refer to the person(s) using this website.
GDPR means General Data Protection Act.
PECR means Privacy & Electronic Communications Regulation.
ICO means Information Commissioner's Office.
Cookies mean small files stored on a users computer or device.

What we collect

We may collect the following information:

name contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone. We may use the information to customise the website according to your interests.
We use the information to process the despatch via the Royal Mail and DPD Local sytems.
Our internal email marketing is handled by Mailup. Email details are not passed onto any external third parties.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over the content of the other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at We will not sell, distribute or lease your personal information to third parties.. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Inner Wolf K9 Wild Ltd Wistow Rural Centre Kibworth Road Wistow LE8 0QF EORI:GB151801439000.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal date" above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe.

Our EMS provider is; MailUp. We hold the following information about you within our EMS system;

Email address
First and Last Name
I.P address
Subscription time & date
Why we collect your data
We need to know certain types of information about you so we can deliver you the products you order and any returns efficiently. With thousands of products on site at any one time, we want to make sure you’re not missing out on the best deals we think you’ll love. For this reason, we personalise some of the products you’re shown based on what we think you’ll like the most.

How we collect your data

We do this in a few ways, including when you visit the site, sign up for communications from us as well as when you check out at We’ve designed our IT systems to be secure and protect your data at all times.

When we'll share your data

We very carefully select third parties to help us provide you with the best service and only partner with companies who are GDPR compliant and as protective of your data as we are. These include companies who help you make informed decisions about the items we sell.

Your rights

You have a number of rights under the GDPR regarding the use of your personal data, including updating your information, changing your communication options and having your personal data erased.

What should I do now?

You don’t need to do anything, but if you want to find out more information, head over to our website to read our list of cookies we collect

Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies that we use are;

CART » The association with your shopping cart.
CATEGORY_INFO » Stores the category info on the page, that allows to display pages more quickly.
COMPARE » The items that you have in the Compare Products list.
CURRENCY » Your preferred currency
CUSTOMER » An encrypted version of your customer id with the store.
CUSTOMER_AUTH » An indicator if you are currently logged into the store.
CUSTOMER_INFO » An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS » Stores the Customer Segment ID
EXTERNAL_NO_CACHE » A flag, which indicates whether caching is disabled or not.
FRONTEND » You sesssion ID on the server.
GUEST-VIEW » Allows guests to edit their orders.
LAST_CATEGORY » aquo; The last category you visited.
LAST_PRODUCT » The most recent product you have viewed.
NEWMESSAGE » Indicates whether a new message has been received.
NO_CACHE » Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART » A link to information about your cart and viewing history if you have asked the site.
POLL » The ID of any polls you have recently voted in.
POLLN » Information on what polls you have voted on.
RECENTLYCOMPARED » The items that you have recently compared.
STF » Information on products you have emailed to friends.
STORE » The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE » Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS » The products that you have recently viewed.
WISHLIST » An encrypted list of products added to your Wishlist.
WISHLIST_CNT » The number of items in your Wishlist.
Google Analytics Cookies



Identifies shoppers and sessions.


Determines new sessions/visits.


Determines if the shopper is in a new session/visit.


Saves the traffic source or campaign that explains how the shopper reached your site.