About Inner Wolf

Shop online or in our Wistow store! @ Wistow Rural Centre, LE8 0QF.


After paving the way back in 2006 for gear dedicated to dogs and the outdoors, we now offer a walk-in retail experience with all you need for the dog and the great outdoors! Find us at Wistow Rural Centre, Wistow, Leics, LE8 0QF.

With a number of active dogs as part of the Inner Wolf team we regularly take part in and train for canicross and bikejor events to keep the dogs well exercised, fit and happy. This experience in the sports we cater for gives a very good understadning in the requirement of the kit used. Working with our own dogs and supporting others looking to try the sports and activities for the first time we can offer great advice in getting your dog used to and trained for the specific sports.

Since 2005, Inner Wolf have been the UK's leaders in equipment for active and adventurous dogs. We are based in Wistow, Leics our dedicated dog shop is great for customers to visit and try the gear on for size. We also welcome dogs and of course the owners to drop into our store in Wistow, Leics LE8 0QF and take a look at and try on our range of gear.

Read our Product and Service Reviews.

The Shop - why not collect in store?.

collect from shop

As the leading UK supplier of Outdoors Gear for dogs including; Ruffwear, Hurtta and EzyDog, our range of gear is aimed at encouraging an active lifestyle for both the dog and owner. Our goal is to bridge the gap, and show that all dogs, including those that are only considered as pet dogs can do and love to do these activities; running, cycling even mushing.

If you already go out running why not take the dog along too. Whether you are using a hands free leash for running with your dog along side or a Canicross harness and line to run with the dog towing you. For cycling the DoggyRide bike trailers and the WalkyDog bicycle allow your join you on your bike rides in safety.

Ruffwear, EzyDog and Hurtta are our leading brands and offer excellent ranges from leads and collars, coats and backpacks.

When out on long hill walks the dog backpacks take some of the load off you, it gives the dog a job, or they can simply be used to carry some of your shopping home.

For those camping trips the dog can have their own tents, roll-up beds or sleeping bags so your dog can go on those overnighters too.

Wistow Shop Opening Hours

Monday :- Closed

Tuesday - Saturday :- 10AM - 4.30PM

Sunday :- 11AM - 4PM